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ESG · COMMUNITY INVESTMENT

Community investment

Combining traditional culture with modern public welfare, our "Village Peace Box" programme channels care to those who need it most.

Volunteers distributing aid to the community

The Village Peace Box

To give back to neighbourhoods and strengthen mutual care, we reimagined the offerings used in traditional religious ceremonies as "Village Peace Boxes", preserving the spirit of blessing while adding care and public-welfare value, so that more disadvantaged members of society benefit.

For the 2025 market opening and Ghost Festival ceremonies, 39 boxes were ordered in total. After the ceremonies, they were entrusted to the village chiefs near each branch school for distribution to disadvantaged families in need.